Great British Button Challenge: Sew a Felt Name Tag

We’re on a mission to get Britain sewing again, starting with our schools! As part of the Great British Button Challenge, we’re giving out free buttons to schools, and challenging teachers to bring sewing back into UK classrooms. The 2018 Hobbycraft Report found that 1 in 5 people in the UK can’t sew on a button, with 52% never taught at school, so we’re giving teachers, parents and budding stitchers creative inspiration for imaginative button makes, with projects suitable for individuals and group activities, and ideas that are both fun and educational! Find out more about the Great British Button Challenge, and the great prizes up for grabs, at

This guide will show you how to make a luggage style name tag using felt and alphabet buttons. The guide uses two stitches – blanket stitch, and back stitch. The make also requires the sewing on of buttons. You could spell out your name, or sew on your initials. Why not use the free buttons provided to your school to draw out a letter or name in smaller buttons?

You Will Need Craft Essentials How to Make

1. Cut out the templates and draw around the luggage tag shape onto the felt using a pencil


2. Cut out the luggage tag shape using scissors


3. Repeat so that you have two identical luggage tag felt shapes


4. Use the rectangular template to draw around and cut out of white felt


5. Thread your needle with embroidery thread, and tie a knot in the end to stop it being pulled through as you sew


6. We will be sewing these two pieces together using blanket stitch. Place the two luggage tag shapes together so they line up, and put the needle into the back of the front piece of felt


7. Loop the thread around to the back of the back piece of felt, and push through the same hole, leaving a loop open at the top


8. Thread through the loop and pull


9. Start the next stitch from the back layer of felt, creating another loop


10. Thread through the loop and pull, repeating this all the way around the luggage tag shape


11. Lay out a name in buttons onto the white rectangle


12. Begin to sew the buttons on one by one, starting from the back and finishing at the back so that it looks neat


13. Tie a knot at the back to secure


14. Begin to sew the rectangle onto the luggage tag – for this we will be using back stitch 


15. Begin to stitch around the rectangle


16. To finish, tie some thread through the luggage tag hole and hang!

Shop the project

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