Kids Buyer Anna Protherough
Behind all of the bright and colourful kids products in Hobbycraft stores up and down the land, is kids category buyer Anna from Hobbycraft HQ. It’s Anna’s mission to hunt down the latest trends and most exciting products in kids craft and put them on the shelves for everyone to enjoy, and inspire some great projects!
Here Anna shares her favourite products for summer, and what’s next on her radar for the coming months, dare we say spring 2016?!
What’s your favourite product for this summer?
In July we will be launching our first “Decorate Your Own Teepee”. I’m truly excited about this product because it is very on trend and a fraction of the price of the designer ones you see online. It’s a gorgeous, plain canvas with wooden poles, perfect for Kids to personalise themselves – they can decorate it with flowers, paint or stencil on it, the possibilities are endless, and when the sun stops shining it will make the perfect den in their bedrooms dressed up with fairy lights.
My absolute favourite products this Summer are our Giant Pavement Chalks, providing endless hours of chalking fun coupled with our chalk paper roll and our Bubble Wands that have to be seen to be believed – they are simply addictive. Roll on the Summer!
What is your favourite craft activity to do with the kids?
Painting is a great activity to do with your kids as it encourages them to express themselves and explore colours and patterns and different mark making techniques. It also doesn’t require lots of technical skill from you as the adult and can be enjoyed come rain or shine.
Our great new Ready Mixed Paint range, a selection of six lovely colours all bundled together for only £3. The Brights pack is my favourite and appeals to both girls and boys. New for July is the Super Heroes Pack and the Flower Fairies pack which includes glitter paint.
What are you working on right now?
I’m currently finalising our promotional campaign for Christmas with some great discounts on Kids brands planned with Play Doh, Crayola and Melissa & Doug, and lots of gifting solutions for kids of all ages as well as some exclusive kits for Hobbycraft. And then next on the list is looking forward to Spring 2016 and sourcing some exciting new products for Easter!