Spring brings out the birds, the bees and the wedding jitters! Marrying season is approaching, and Etsy sellers from around the world are gearing up for some heartfelt handmade business.
To inspire you and encourage you to think about opening your own shop (claim a free shop of your own!), read about bridal designer and Etsy seller Kelsey Genna.
Featured Etsy Shop : The Flower Bride
My name is Kelsey Genna, and I am a 22-year-old bridal designer based in New Zealand. My Etsy shop is called The Flower Bride.
When I first started my business, I noticed there weren’t a lot of quality beautiful pieces around the £600 mark, so I decided to fill that niche and create a line that is accessible to all budgets. I take pride in the fact that my dresses are quite different from what’s available in the bridal market. I grew up in the New Zealand countryside, so I’ve always had a great love of flowers and nature, and as a result my designs are very bohemian and feminine, with no “puff.”
I create wedding dresses because I love working with brides. They are so happy and a dream to work with – far from the “bridezilla” stereotype they’re often given. When it comes to working with brides, I have a set collection of wedding styles I sell through Etsy; I normally start with my designs and then tweak and develop each piece to suit the bride. All of my pieces are made to measure.
I was 16 when I discovered Etsy – a young girl with so many dreams that I didn’t realize could become reality. At first, I sold flowery stretch underwear and prom dresses, but over time my label has blossomed into bridal. I love the Etsy community; I’ve met so many kind-hearted people that I now call friends.
One of the greatest things about The Flower Bride is that I’ve been able to create a business that works for me. I love being able to choose my own hours and work when I am feeling most creative, rather than pushing when it doesn’t feel right. Working from a mix of locations and traveling has been a plus, too. My job has brought so much joy to my life, and Etsy has played a big part in that journey.
All photographs by Ryan Meta.